Walking Journal Numero 4 (All of Reno is a Dang Advertisement)

Throughout Reno, Nevada, the obvious advertisements are those of gambling/casino activities and in the downtown area, one might see advertisements for artistic and cultural events. Walking down Virginia Street, I saw the all-too-famous taxi cab with The Penthouse Club picture on the roof and the words University of Nevada on the bridge crossing over the street. In a sense, every name of a location or event is an advertisement in its own, whether it be the entrance for Circus Circus or the infamous Reno archway depicting the "The Biggest Little City in the World".

I would like to say that some of these advertisements do not reflect the true values behind our community and this is true to an extent, however, Reno has many stereotypes attached to it and it was a relief to see the posters/flyers advertising the artistic culture of the area.



Many of these ads' sole purposes are too entice the consumer, primarily the ones regarding gambling, while there are a select few others that promote environmental and artistic interests. Many of the casino signs and billboards are hard to pass by without noticing because of flashing lights and the whole works, so those that are more discreet usually receive less attention.